Final Word Pitch Decision

Final 25 Word Pitch

Evaluation of Why we have chosen to go with this 25 Word Pitch:These 25 words some up the film roughly without giving the story-line away too much and this is why we felt it sold the film title the most. The reference to Georgia as 'young' creates empathy for her and targets our young woman audience range. Both characters are addressed in the pitch so introduces them in separate ways with Ben being known as a 'criminal' hinting at the dramatic side of the film. Both names are both modern so show to the audience that the film is to be set in modern day times. The 'emotional' link that it says they both go through suggests the romantic side to the film and therefore attracts our target audience of teenagers/girls etc. The word 'surprisingly' also I think impacts greatly upon the audience because it suggests there is many dramatic and unexpected events that happen within the film making it sound much more exciting and adventurous to watch, this therefore widens our audience range to adventurous viewers.